Meet the VIDA Artists
Artistry, Expertise & Hair Designed for You
Meet the talented artists behind the VIDA experience. Every member of our team brings a distinct point of view, advanced Aveda education, and a commitment to creating beautiful hair that feels completely your own.
The Right Artist Makes the Difference
Personalized Expertise
at Every Level
Whether you are seeking dimensional color, a precision haircut, natural texture expertise, or a complete transformation, our team will help connect you with the artist best suited to your hair, lifestyle, and goals.
Our Team
Find Your VIDA Artist
Explore each artist's specialties, experience, and approach. Not sure who to choose?
Book a consultation and our team will guide you.
Luiz Gonzalez
Signature Artist
Creatvie Director + Proprietor
Aveda North America Color Director
Heather Halley
Principal Artist
Senior ArtistShae MacPhie
Senior ArtistTanaya Takahashi -Aragon
Stephanie Garcia
Senior Artist
Ashley Norris
Senior Artist
Salon ArtistRoger Duncan
Salon ArtistJackie Balderrama
Lacee Bliss
Apprentice Artists
Lizz Gonzalez
Apprentice Artists
New ArtistLindsey Heystek
Artist ApprenticeJillian Childs
The VIDA Level System
Expertise for Every Guest
VIDA artist levels reflect education, experience, demand, technical performance, and career growth. Every artist adheres to the same VIDA consultation, service, and hospitality standards.
New Artist
Emerging artists completing advanced VIDA education while offering select services at an introductory investment.
Associate Artists
Highly experienced artists recognized for advanced technical performance, consistency, and strong guest demand.
Senior Artists
Highly experienced artists recognized for advanced technical performance, consistency, and strong guest demand.
Principal Artists
Highly experienced artists recognized for advanced technical expertise, exceptional consistency, strong guest demand, and leadership within the VIDA Salon team.
Apprentice Artists
Experienced professionals with proven technical skills, growing demand, and a strong commitment to continued education.
Salon Artists
VIDA's most accomplished professionals, educators, and industry leaders with exceptional expertise and established demand.
Master Artists
VIDA's most accomplished professionals, educators, and industry leaders with exceptional expertise and established demand.
Signature Artists
VIDA's most accomplished professionals, educators, and industry leaders with exceptional expertise and established demand.
Not Sure Who to Choose?
Let Us Match You
With the Right Artist
Your hair, lifestyle, goals, and preferred investment all matter. Our guest care team can help connect you with the VIDA artist whose experience, specialties, and availability best fit your needs.
Hair goals and inspiration
Texture, length and density
Color history and maintenance
Preferred artist level and investment
Your VIDA Experience Begins Here
Beautiful Hair Starts With
the Right Artist
Reserve your appointment today and experience personalized artistry, thoughtful consultation, and elevated Aveda care in Denver's Highlands Square.